Sainsbury’s Romney Place raises over £800 for KAB
On Friday 16th and Saturday 17th July, Sainsbury's Romney Place held a weekend of in-store events designed to appeal to both Sainsbury's staff and customers and to raise money for and awareness of KAB and its local services for people with sight loss. Collections from customers raised over £800. This was the first fundraising event since Sainsbury's selected KAB to be its local charity of the year by means of a customer vote and presentations from the shortlisted three charities to the Sainsbury's team.
The events kicked off on 16th July with in-store activities such as safe pouring of hot liquids, coin-counting and sandwich-making blindfold. Sainsbury's staff also wore Kool Shades for KAB. KAB staff and volunteers were also handing out leaflets on KAB's 'Eye Care We Care' public health campaign. These explain why it's so important for our all-round health to have regular eye checks, especially for children. Eye checks are free up to the age of 16 and can help prevent lifelong eye conditions and detect other health issues such as diabetes or glaucoma.
Dan Jones, PR Ambassador at Sainsbury's Maidstone, says: "We chose KAB to be our charity of the year as we feel that we can make a positive difference to our community by working together. Colleagues are really motivated to make this partnership a huge success. We want to learn more about sight loss and are planning to send colleagues on visual awareness training days at KAB, so we are better equipped to help customers who are sight impaired. We are delighted that the first event has already raised over £800 to help KAB's work in the Maidstone area."
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Anita Hinchcliff, Rehabilitation Team Leader at KAB Maidstone says: "We are thrilled that Sainsbury's has chosen KAB to partner this year – our 90th birthday year. Our aim is to support sight impaired people to live independent lives. Our association with Sainbury's will raise both awareness of our charity, and money to support projects such as Talking Newspapers, Assistive Technology and Guide Communicator Service (for people who are Deafblind) - all services available to people in Maidstone."
Image: Sainsbury's Staff and Wendy Suffield from KAB; Photo Copyright: Sainsbury’s Romney Place
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